My Personal Brand

A Guide for the New Author or Soloist

By: Jennifer Lancaster

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Paperback | 27 September 2023

At a Glance

Paperback
128 Pages

Dimensions(cm)
21.59 x 13.97 x 0.89

Paperback

$26.62

or 4 interest-free payments of $6.66 with

Aims to ship in 7 to 10 business days

Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates.

To be positioned well, to stand out in the market, it takes bravery. You'll want to capitalise on your superpower and learn how to position your brand. In this book, you will learn about crafting an origin story, why to have a customer-focused mission, and how to create a slogan.

Your personal values and key messages will be central to your new personal brand - as authenticity is key.

Learn how to get a personal brand style guide and media kit together.
Find out the differences between print-on-demand publishing and private book sales funnels
Explore monetisation when blogging or publishing
And score inside tips from this book writing coach and lifelong student of marketing

Use the book's exercises to get all the elements together to form a cohesive Personal Brand.

About the Author

Jennifer Lancaster has gradually become a leader in the self-publishing space. Enthusiastic about sharing her knowledge, Jennifer has supported authors' publishing goals since 2013.She has written books on managing money, abundance, and marketing. Jennifer is also a copywriter and long-term blogger.

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