Net Worth

Shaping Markets When Customers Make the Rules

By: John Hagel, Marc Singer

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Hardcover | 25 January 1999

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In This Highly Anticipated New book, John Hagel, coauthor of the bestselling Net Gain, continues to challenge our assumptions of how the Internet will drive, alter, and reinvent the nature of business. With Net Worth, Hagel and coauthor Marc Singer identify the next new source of revenue poised to spring from the Internet -- one with the potential to upend the fundamental relationship that links businesses with their customers.

Industry Reviews

Businesses are focusing on obtaining more and more information from and about their customers that they can both use for marketing and sell. These authors claim that in the near future consumers will exploit the power of new technologies to capture their own information and deny access to others without their consent. This will lead to a new kind of business, an information intermediary or infomediary that will represent customers' interests in commercial transactions, protecting customers' privacy while maximising the value of their information assets. Vital reading for any organisation that wants to capture and use customer information. 'The Internet is truly a new medium, and most writers miss its impact. Hagel and Singer demonstrate convincingly that profile-based and intermediated marketing are the new drivers of revenue in the digital age.' (Kirkus UK)

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You Can Find This Book In

Non-Fiction Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Business & Management Sales & Marketing Customer Services Business Aspects of E-Commerce

Preface	p. ix
The New Infomediaries
Seller Beware	p. 3
An Agent for the Rest of Us	p. 21
Promising Markets	p. 49
Who Can Play?	p. 77
Entry Strategies
Stage One: Building the Profile	p. 109
Stage Two: Spinning a Web	p. 133
Stage Three: Playing the Spider's Role	p. 157
The Economics of Infomediation	p. 187
The Informediation Of Markets
The Unraveling of the Firm	p. 205
Reverse Markets	p. 229
Consumer Unbound	p. 247
The Technology Tool Kit	p. 261
Further Reading	p. 285
Index	p. 293
About the Authors	p. 313
Table of Contents provided by Syndetics. All Rights Reserved.

Net Worth

Shaping Markets When Customers Make the Rules

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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