Networks in the Knowledge Economy - Rob Cross

Networks in the Knowledge Economy

By: Rob Cross (Editor), Andrew Parker (Editor), Lisa Sasson (Editor)

Hardcover | 1 July 2003

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In today's de-layered, knowledge-intensive organizations, most work of importance is heavily reliant on informal networks of employees within organizations. However, most organizations do not know how to effectively analyze this informal structure in ways that can have a positive impact on organizational performance. Networks in the Knowledge Economy is a collection of readings on the application of social network analysis to managerial concerns. Social network analysis (SNA), a set of analytic tools that can be used to map networks of relationships, allows one to conduct very powerful assessments of information sharing within a network with relatively little effort. This approach makes the invisible web of relationships between people visible, helping managers make informed decisions for improving both their own and their group's performance. Networks in the Knowledge Economy is specifically concerned with networks inside of organizations and addresses three critical areas in
the study of social networks: Social Networks as Important Individual and Organizational Assets, Social Network Implications for Knowledge Creation and Sharing, and Managerial Implications of Social Networks in Organizations. Professionals and students alike will find this book especially valuable, as it provides readings on the application of social network analysis that reflect managerial concerns.
Industry Reviews
"The book is a well-conceived and executed discussion of social networking from an organizational perspective. The editors chose previously published articles as their threads, then proceeded to weave a vibrant and well designed tapestry that gives readers a sense of theoretic richness accompanied by a fine-grained definition achieved through their selection of empirically based studies." -Academy of Management Executive.

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