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Neuromarketing in Business
Identifying Implicit Purchase Drivers and Leveraging them for Sales
By: Benny B. Briesemeister (Editor), Werner Klaus Selmer (Editor)
Paperback | 5 January 2023
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ISBN: 9783658351878
ISBN-10: 365835187X
Series: Management for Professionals
Published: 5th January 2023
Format: Paperback
Language: English
Number of Pages: 150
Audience: Professional and Scholarly
Publisher: Springer Nature B.V.
Country of Publication: NL
Dimensions (cm): 23.39 x 15.6 x 0.81
Weight (kg): 0.22
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- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionBusiness & ManagementOrganisational Theory & Behaviour
- Non-FictionMedicineClinical & Internal MedicineNeurology & Clinical Neurophysiology
- Non-FictionEconomicsBehavioural Economics
- Non-FictionScienceBiology, Life SciencesLife Sciences in GeneralNeurosciences