New Venture Creation

Structured around the author's innovative, tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - Paul Burns provides a systematic approach which tells you everything you need to know, and more importantly, everything you need to do, to start a new venture.

You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, enabling you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital Links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed to so that they can be used concurrently with the book.

New material on the importance of anticipating new challenges, and the need for re-strategizing and building resilience, strengthens the systematic and relevant approach, while sustainability and diversity have been foregrounded in a re-examination of the case studies.

New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.

About the Author

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.