| Preface | p. vii |
| The Newspaper Industry In A State Of Flux | |
| The Newspaper Business Is Alive | p. 1 |
| The Changing Newspaper Industry As Research Topic | p. 5 |
| Research Question | p. 6 |
| The Research Project | p. 9 |
| The Cases: The Newspaper Industry In The Netherlands And The U.S.A. | p. 9 |
| Sources | p. 13 |
| The Economic Fundamentals Of Newspaper Publishing | |
| Newspapers: Economies Of Mass | p. 15 |
| Economies Of Scale And Cost Structures Of Newspaper Firms | p. 18 |
| Literature And Theory On Economies Of Scale Of Newspapers | p. 20 |
| Economies Of Scale Of Newspapers In The Netherlands | p. 22 |
| Newsprint Costs | p. 25 |
| Printing Costs | p. 26 |
| Transportation And Delivery Costs | p. 28 |
| Advertising And Circulation Acquisition Costs | p. 30 |
| Editorial Costs | p. 31 |
| Conclusion Economies Of Scale | p. 32 |
| Minimum Efficient Scale And Concentration Of Newspaper Ownership | p. 33 |
| Minimum Efficient Scale In The Netherlands | p. 34 |
| Concentration In Newspaper Markets | p. 35 |
| Concentration And Profitability | p. 36 |
| Newspaper Concentration In The Netherlands And The U.S.A. | p. 37 |
| Circulation And Advertising Markets As Mass Markets? | p. 40 |
| Circulation | p. 40 |
| Advertising | p. 42 |
| Pricing And Revenue In Newspaper Markets | p. 45 |
| Drivers Of Newspaper Profitability | p. 49 |
| The Industrial Context Of Newspaper Firms | |
| Introduction | p. 53 |
| Suppliers | p. 54 |
| Newsprint Suppliers | p. 54 |
| Wire Services And News Agencies | p. 57 |
| Technology | p. 59 |
| Pre-Press Developments | p. 60 |
| Press Developments | p. 61 |
| Post-Press Developments | p. 63 |
| Summary | p. 64 |
| Distribution | p. 64 |
| Labour And Unions | p. 68 |
| Technical Operations | p. 68 |
| News Operations | p. 69 |
| Financiers | p. 71 |
| Newspaper Economics And Government Policy | p. 75 |
| Press Policy Developments In The USA | p. 75 |
| Press Policy Developments In The Netherlands | p. 77 |
| Competition In Circulation | p. 80 |
| Time Competition | p. 81 |
| Life-Time Value Of Readers | p. 83 |
| Competition In Advertising | p. 84 |
| Potential Competitors | p. 88 |
| Summary | p. 90 |
| The Business Model Under Pressure | p. 92 |
| Vertical Integration And Horizontal Mergers And Acquisitions | |
| Introduction | p. 95 |
| Business Definition | p. 96 |
| A Framework For Mapping Ways Of Expansion | p. 101 |
| Vertical Integration | p. 103 |
| Newsprint Mills | p. 103 |
| Newspaper Printing Plants | p. 106 |
| Distribution | p. 108 |
| Vertical Integration Reconsidered? | p. 109 |
| Horizontal Integration/Concentration | p. 111 |
| Mergers Between Two Newspapers | p. 112 |
| Acquisition Activity In The Newspaper Industry | p. 114 |
| Motivations Of Newspaper Groups To Buy | p. 116 |
| Motivations Of Media Firms And Newspaper Groups To Sell Newspapers | p. 119 |
| Motivations Of Family Owned/Privately Held Newspapers To Sell | p. 121 |
| Horizontal Accumulation From The Newspaper Firms' Perspective | p. 123 |
| Expansion Strategies Of Newspaper Firms: Diversification And Innovation | |
| Diversification Activity Of Newspaper Companies | p. 125 |
| Concentric And Conglomerate Diversification | p. 128 |
| What Theory Says About Reasons For Diversification | p. 128 |
| Concentric (Print-Related) Diversification: Weekly Newspapers, Shoppers Etc. | p. 131 |
| Conglomerate Diversification I: Broadcasting | p. 133 |
| Newspaper/Broadcasting Combinations In The USA | p. 134 |
| Newspaper/Broadcasting Combinations In The Netherlands | p. 137 |
| The Rationale Of Broadcast Diversification | p. 139 |
| Conglomerate Diversification II: Cable-Related Diversification | p. 142 |
| Innovation And New Business Development | p. 145 |
| Cable Systems: The Software Of News Cable Stations | p. 146 |
| Cable Newspapers | p. 148 |
| Electronic Publishing Ventures | p. 150 |
| Internet-Based Activities Of Newspaper Firms | p. 151 |
| Incorporating Electronic On-Line Publishing: A Clash Of Cultures? | p. 155 |
| Conclusion | p. 158 |
| Horizontal Accumulation And Optimisation | p. 158 |
| The Corporate (Media) Diversification Mode | p. 159 |
| The Myth Of Synergy | p. 160 |
| New Business Development | p. 162 |
| Change Of The Newspaper Firm In The 1990s (And Beyond) | |
| Current Status Of The Newspaper Industry | p. 165 |
| 'Old' Problems | p. 167 |
| 'New' Problems | p. 169 |
| Rebuilding The Newspaper Publishing House | p. 172 |
| Issues Concerning Strategic Change | p. 175 |
| Windowing Of Information | p. 175 |
| Building New Businesses | p. 178 |
| The Reorganised Newsroom: End Of Isolation? | p. 181 |
| Barriers To Change | p. 184 |
| Reluctance To Change | p. 184 |
| Short Term Focus | p. 186 |
| Limited Stretch Of Journalistic Processes And Skills | p. 188 |
| Organisational Structure | p. 191 |
| Epilogue | p. 195 |
| Bibliography | p. 203 |
| Appendices | |
| Data Gathering | p. 217 |
| List Of Interviews | p. 217 |
| Methodological Note | p. 220 |
| Topic List Interviews | p. 223 |
| Economies Of Scale: An Empirical Investigation In The Netherlands | p. 229 |
| Local Newspaper Markets In The Netherlands | p. 233 |
| Minimum Efficient Scale In The Netherlands | p. 235 |
| Diversification Of Newspaper Companies | p. 239 |
| Interview Extracts | p. 243 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
