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Operations Management in Context - Frank Rowbotham

Operations Management in Context

By: Frank Rowbotham, Masoud Azhashemi, Les Galloway

Paperback | 2 November 2006 | Edition Number 2

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Operations Management in Context is a straightforward and accessible text which provides students with a good grounding in the theory and practise of operations management and its role within organizations.
The structure is clear and logical, leading newcomers to this subject through the topics in a way to maximize comprehension, highlighting key issues and using case studies and examples from business to contextualize learning. Chapters are structured to enable incremental and progressive learning with a logical development of the content. Each chapter is linked and ends with a summary of the key points to aid revision. Exercises and self-assessment questions are included to reinforce learning and maintain variety, with answers included at the end of the book.
* Written in a clear and logical style; ideal for students who are taking the subject for the first time.
* Key issues will be highlighted and supported by real life case studies from a hospital to the Channel tunnel.
* Self assessment questions and feedback to reinforce learning. Instructor's Manual is available on line.
Industry Reviews

"This is an excellent introductory text. It makes the principles of
operations management accessible to a wide range of students by recognising
the importance of operations management to services and the not for profit
sector. It is well structured and written in a clear easy to read style,
with helpful examples and case studies. By concentrating on the practice of
operations management rather than quantitative methods and techniques it is
likely to appeal to a wide audience. The book succeeds in achieving its
stated objectives and is a welcome addition to the growing number of UK
originated operations management texts."
David Barnes, Royal Holloway University

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