Opinion Polls and the Media

Reflecting and Shaping Public Opinion

By: Christina Holtz-Bacha (Editor), Jesper Stromback (Editor)

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Hardcover | 1 May 2012 | Edition Number 1

At a Glance

Hardcover
312 Pages

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21.59 x 13.97 x 1.91

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Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Industry Reviews

'Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors.'

- Wolfgang Donsbach, Dresden University of Technology, Germany

'Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Stromback have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students indeed for anyone interested in the subject.'

- Thomas E. Patterson, Harvard University, USA

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You Can Find This Book In

Non-Fiction Sociology & Anthropology Sociology Miscellaneous Items Arts & Entertainment Film, TV & Radio Television Politics & Government Central Government Central Government Policies Society & Culture Media Studies

TV & Society Political Control & Freedoms Public Opinion & Polls Advertising & Society Specific Films

List of Tables	p. ix
List of Figures	p. x
Notes on Contributors	p. xi
The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion	p. 1
Theoretical and Methodological Approaches
Public Opinion and Opinion Polling: Contradictions and Controversies	p. 25
Regulation of Opinion Polls: A Comparative Perspective	p. 47
Methodological Trends and Controversies in the Media's Use of Opinion Polls	p. 69
The Media's Publication of Opinion Polls
Opinion Polls and the Media in Germany: A Productive but Critical Relationship	p. 93
Opinion Polls and the Media in the United States	p. 113
Opinion Polls and the Media in Brazil	p. 135
Opinion Polls and the Media in Australia	p. 155
Opinion Polls and the Media in South Africa	p. 175
The Good, the Bad and the Ugly: Public Opinion Polling in Taiwan	p. 198
Effects and Consequences of Published Opinion Polls
Attitudinal and Behavioral Consequences of Published Opinion Polls	p. 225
Published Opinion Polls, Strategic Party Behavior and News Management	p. 246
Polls, Media and the Political System	p. 267
Index	p. 281
Table of Contents provided by Ingram. All Rights Reserved.

Opinion Polls and the Media

Reflecting and Shaping Public Opinion

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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