Organizational Creativity

"This book is about creativity and how students can better understand a complex subject that is both subjective and ever changing. This book brings about some practical examples of creativity from a historical perspective as well as a current perspective and pushes students to think differently than their peers." -- Susan Fant "Creative and thought provoking." -- AnnMarie DiSiena "An engaging text for students that is structured to reflect the theoretical frameworks it presents to not only teach through the written word, but through the applied exercises it assigns to the reader." -- April J. Spivack "...a text has finally been written that gives proper attention to the "Creativity" side of creativity & innovation." -- Eric M. Stark "An easy-to-read, easy-to-use basis for teaching AND DEVELOPING creativity knowledge, skills, and dispositions for students at any level: undergraduate or graduate, or adult learning/community learning course offerings." -- Patricia K. O'Connell "Simple, deep, entertaining and useful: that rare combination can be found in this engaging book. A must read for anyone interested in innovation and creativity. I enjoyed it and strongly recommend it." -- Sergio Fajardo "Organizational Creativity is one of the most lucid, thoughtful, and insightful books on how organizations can leverage creativity to produce innovative results. The "know-do-be" theme and the engaging writing style convincingly articulate ways to develop creativity skills and traits. Anyone interested in fostering innovation in organizations needs to read this book." -- Srikant M. Datar "Another insightful contribution to understanding creativity from Buffalo's International Center. The significance of creativity for innovators and entrepreneurs is badly in need of such clarification." -- Tudor Rickards "Creative thinking is widely considered a 21st century skill. To best prepare students for today's complex work world, colleges and universities must find pedagogically sound practices that promote creative thinking. Here at Sheridan we have adopted, with great success, many of the principles, methods and tools described in Organizational Creativity. There is little doubt that these strategies are contributing to our students' creative-thinking capabilities." -- Mary Preece "Educational experts and business leaders throughout the world have consistently cited creativity, innovation and entrepreneurial skills as vital for professional success in this century. At the Universidad Autonoma de Bucaramanga we have taken the contents of this book to help guide a powerful institutional intervention to make our university the first creative campus in Latin America. As a result, our students now have strategies to release the utmost potential they have within them." -- Alberto Montoya Puyana "Organizational Creativity is a wonderful book - so engaging, enlightening, and inspiring that readers will hardly notice how much they are learning. It gives a guided tour through each stage of the innovation process, from identifying and defining the most important problems, to generating breakthrough ideas, to successfully implementing the best solutions. Aspiring entrepreneurs, innovators, and business leaders will find here the keys to nurturing not only their best ideas but also their most creative selves." -- Teresa Amabile