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PEAK
How Great Companies Get Their Mojo from Maslow Revised and Updated
By: Chip Conley, Tony Hsieh (Foreword by)
Paperback | 20 October 2017 | Edition Number 2
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Product Description
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he'd developed inPeak.
In the decade since this book's first edition, Conley's Peak strategy has been developed on six continents in organizations in virtually every industry. The author's foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships - with employees, customers, and investors - and this message has resonated with every kind of leader and company including some of the world's best-known, from Apple to Facebook. Avid users of Peak have found that the principles create greater loyalty and differentiation with their key stakeholders.
This new second edition includes in-depth examples of real-world Peak companies, including the author's own at Airbnb, and exclusive Peak leadership practices that will take you - and your company's performance - to new heights.
Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.
- Understand how Maslow's hierarchy makes for winning business practices
- Learn how PEAK drove some of today's top businesses to success
- Help employees reach their full potential—and beyond
- Transform the customer experience and keep investors happy
ISBN: 9781119434924
ISBN-10: 1119434920
Published: 20th October 2017
Format: Paperback
Language: English
Number of Pages: 320
Audience: General Adult
Publisher: John Wiley & Sons Inc (US)
Country of Publication: GB
Edition Number: 2
Edition Type: Revised
Dimensions (cm): 22.8 x 15.3 x 2.1
Weight (kg): 0.39
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You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementManagement & Management TechniquesLeadership & Motivation for Management
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionBusiness & ManagementBusiness Strategy
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasPersonnel & Human Resources Management
- Non-FictionPsychologyOccupational & Industrial Psychology
- Non-FictionHistorySpecific Events & Topics in History
- Non-FictionBusiness & ManagementOwnership & Organisation of Enterprises
- Non-FictionBusiness & Management