Personalization and Digital Social Markets : Disrupting the Capitalist Economy - Tahir M. Nisar

Personalization and Digital Social Markets

Disrupting the Capitalist Economy

By: Tahir M. Nisar

Hardcover | 20 February 2025

At a Glance

Hardcover


RRP $170.00

$125.75

26%OFF

or 4 interest-free payments of $31.44 with

 or 

Aims to ship in 25 to 30 business days

When will this arrive by?
Enter delivery postcode to estimate

Tahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors. Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies radically new forms of relationships, both economic and social, among firms and customers. These new relationships are driving major changes in commercial and industrial firmsâ policies and practices, and in turn, in the entire market economy. E-commerce trading, user-generated content, virtual communities, co-creation, influencer movements, FinTech, and sharing economies have strengthened the hands of consumers and have encouraged developments in cognitive technologies such as AI automation, which in turn create new ways of working and disruptions to traditional capital-labour relations. Ultimately, what emerges from this study is a picture of how digital technologies unleash forces of change that are creating new forms of social and economic sharing arrangements and new forms of social organization.

For its empirical depth and and theoretical rigor, this book is essential reading for researchers and students interested in emerging, alternative forms of economics, business, and management, and particularly those interested in the digital economy and the state and future of capitalist markets.

More in Economic Systems & Structures

Humankind : A Hopeful History - Rutger Bregman

RRP $24.99

$23.75

Technofeudalism : What Killed Capitalism - Yanis Varoufakis

RRP $24.99

$23.75

The Road to Serfdom : Routledge Classics - F.A. Hayek

RRP $29.99

$26.50

12%
OFF
The Wealth of Nations : Books I - III - Adam Smith

RRP $22.99

$21.90

Capital : Volume I - Karl Marx

RRP $39.99

$35.35

12%
OFF
Social Justice Fallacies - Thomas Sowell

RRP $45.00

$37.25

17%
OFF
Corporate Rule - David Model

$46.75

23 Things They Don't Tell You About Capitalism - Ha-Joon Chang

RRP $24.99

$18.95

24%
OFF
The Connected Company - Dave Gray

RRP $57.00

$28.25

50%
OFF