![Persuasive Copywriting : Cut Through the Noise and Communicate With Impact 2nd Edition - Andy Maslen](https://www.booktopia.com.au/covers/big/9780749483661/7846/persuasive-copywriting.jpg)
Persuasive Copywriting
Cut Through the Noise and Communicate With Impact 2nd Edition
By: Andy Maslen
Paperback | 3 January 2019 | Edition Number 2
At a Glance
Paperback
Limited Stock Available
RRP $48.50
$37.35
23%OFF
When will this arrive by?
Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:
Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Industry Reviews
"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." * Joe Fattorini, journalist and presenter of The Wine Show *
"I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." * Marc Lewis, Dean, School of Communication Arts *
"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." * Drayton Bird, the godfather of direct marketing *
ISBN: 9780749483661
ISBN-10: 0749483660
Published: 3rd January 2019
Format: Paperback
Language: English
Number of Pages: 296
Audience: Professional and Scholarly
Publisher: Kogan Page
Country of Publication: GB
Edition Number: 2
Edition Type: Revised
Dimensions (cm): 23.5 x 16 x 2
Weight (kg): 0.5
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementSales & MarketingSales & Marketing Advertising
- Non-FictionReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication Studies
- Non-FictionBusiness & ManagementSales & MarketingPublic Relations
- Non-FictionIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology Industries
- Non-FictionBusiness & ManagementBusiness Communication & Presentation
- Non-FictionSociety & CultureMedia Studies
- Non-FictionLanguage & Linguistics
- Non-FictionPsychology
- BargainsNon-Fiction BargainsBusiness, Finance & Self Help
- BargainsAcademia & Knowledge Bargains