Persuasive Technology

Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers

By: Yvonne de Kort (Editor), Wijnand IJsselsteijn (Editor), Cees Midden (Editor)

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Paperback | 30 November 2007

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Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion - principles of credibility, trust, reciprocity, authority and the like - in interactive media, in the service of changing their users' attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven. The conference was entirely geared towards communicating the progress made in the area of persuasive technology, and towards presenting recent results in theory, design, technology and evaluation. It brought together a wide range of research fields, including social psychology, HCI, computer science, industrial design, engineering, game design, communication science, and human factors, and the formula worked: plans for a follow-up were made immediately upon its conclusion. PERSUASIVE 2007, the second international conference on persuasive technology, was hosted by Stanford University, April 26-27. The program featured a large number of presentations, both oral and in poster format, on new findings, new conceptualizations and designs, and new reflections on persuasion through technology. Sponsored by the National Science Foundation, this conference featured the best new insights into how video games, mobile phone applications, and Web sites can be designed to motivate and influence people.

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Persuasion, Task Interruption and Health Regimen Adherence	p. 1
Promoting Physical Activity Through Internet: A Persuasive Technology View	p. 12
Digital Therapy: The Coming Together of Psychology and Technology Can Create a New Generation of Programs for More Sustainable Behavioral Change	p. 18
Designing Persuasion: Health Technology for Low-Income African American Communities	p. 24
Fine Tuning the Persuasion in Persuasive Games	p. 36
Captivating Patterns - A First Validation	p. 48
Promoting New Patterns in Household Energy Consumption with Pervasive Learning Games	p. 55
iParrot: Towards Designing a Persuasive Agent for Energy Conservation	p. 64
The Pet Plant: Developing an Inanimate Emotionally Interactive Tool for the Elderly	p. 68
Distributed User Experience in Persuasive Technology Environments	p. 80
The PerCues Framework and Its Application for Sustainable Mobility	p. 92
Persuasive Technologies Should Be Boring	p. 96
Electronic Monitoring of Offenders: Can a Wayward Technology Be Redeemed?	p. 100
Logical Modeling of Deceptive Negative Persuasion	p. 105
Surveillance, Persuasion, and Panopticon	p. 109
Support Services: Persuading Employees and Customers to Do What Is in the Community's Best Interest	p. 121
Improving Cross-Cultural Communication Through Collaborative Technologies	p. 125
Group Reactions to Visual Feedback Tools	p. 132
Can Brotherhood Be Sold Like Soap ... Online? An Online Social Marketing and Advocacy Pilot Study Synopsis	p. 144
Social Comparisons to Motivate Contributions to an Online Community	p. 148
Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms	p. 160
Source Salience and the Persuasiveness of Peer Recommendations: The Mediating Role of Social Trust	p. 164
An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites	p. 176
Embedded Persuasive Strategies to Obtain Visitors' Data: Comparing Reward and Reciprocity in an Amateur, Knowledge-Based Website	p. 187
The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion	p. 199
Exploring Persuasive Potential of Embodied Conversational Agents Utilizing Synthetic Embodied Conversational Agents	p. 210
The Importance of Interface Agent Visual Presence: Voice Alone Is Less Effective in Impacting Young Women's Attitudes Toward Engineering	p. 214
Embodied Agents on a Website: Modelling an Attitudinal Route of Influence	p. 223
Is it Me or Is it what I say? Source Image and Persuasion	p. 231
Digital Television as Persuasive Technology	p. 243
The Use of Mobile Phones to Support Children's Literacy Learning	p. 253
Toward a Systematic Understanding of Suggestion Tactics in Persuasive Technologies	p. 259
Modelling a Receiver's Position to Persuasive Arguments	p. 271
Persuasive Recommendation: Serial Position Effects in Knowledge-Based Recommender Systems	p. 283
Persuade Into What? Why Human-Computer Interaction Needs a Philosophy of Technology	p. 295
Classical Rhetoric and a Limit to Persuasion	p. 307
Persuasion Theories and IT Design	p. 311
Author Index	p. 315
Table of Contents provided by Blackwell. All Rights Reserved.

Persuasive Technology

Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers

At a Glance

Paperback

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