Discover the golden history of pilsner, the world's most popular beer style.
From its humble origins in 1842 Bohemia to global dominance, Pilsner unveils the sudsy saga of this iconic brew. Tom Acitelli expertly traces pilsner's journey through political revolutions, technological marvels like refrigeration and pasteurization, and the marketing genius that made brands like Budweiser and Heineken household names. Explore the beer's influence on advertising, culture, and the craft beer movement, while shattering myths about its creation. Perfect for beer enthusiasts, history buffs, and anyone curious about the story behind their favorite pint.
- Uncover the true origins of pilsner and its impact on brewing.
- Explore the fascinating intersection of beer, business, and culture.
- Learn about the key figures who shaped the pilsner revolution.
