Podcasting Marketing Strategy

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

By: Daniel Rowles, Ciaran Rogers

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Paperback | 3 May 2019 | Edition Number 1

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Paperback
264 Pages

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23.5 x 16 x 1.5

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Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast.

Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.

This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media.

Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:

-Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe

Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.

About the Author

Daniel Rowles is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast, an iTunes top 10 business global, and CEO of TargetInternet.com, where clients include the BBC, Mastercard, and Warner Brothers. He is the author of Building Digital Culture, category winner of the 2018 CMI Management Book of the Year.

Ciaran Rogers is the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace.

Industry Reviews

"A definitive guide to everything you need to know about podcasting." * Gemma Butler, Marketing Director, The Chartered Institute of Marketing (CIM) *
"Podcasting continues to be one of the highest-impact forms of content marketing, and guides to the subject don't get more comprehensive than this." * Kelvin Newman, Founder and Managing Director, Rough Agenda (the company behind BrightonSEO) *
"A comprehensive guide to the world of podcasting. This book will help you create a podcast - but far more importantly, it will help you create a powerfully loyal audience for it." * Rebecca Moore, Arts Marketing Association (AMA) *
"This book is a really practical guide to both podcasting and podcast marketing ?- it covers absolutely everything you need to know. If you are already on your podcasting journey or are just starting out, this is a must-have guide." * Tracy Hastain, Founder and Director, Wentworth Consultancy *

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