Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Predictive Marketing : Easy Ways Every Marketer Can Use Customer Analytics and Big Data - Dominique Levin

Predictive Marketing

Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Author: Dominique Levin

Narrated by: Tim Andres Pabon

At a Glance

Published: 1st July 2017

Digital Audiobook


$41.99

or 4 interest-free payments of $10.50 with

Instant Digital Delivery to your Booktopia Reader App

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this audiobook focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

on

More in Sales & Marketing

Earn It : Unconventional Strategies for Brave Marketers - Steve Pratt

DIGITAL AUDIO

RRP $36.66

$29.99

18%
OFF
In the Arena - Beau Robinson

DIGITAL AUDIO

Digital Audiobook

$29.99

The ABCs of MLM - Randy Gage

DIGITAL AUDIO

Digital Audiobook

$11.99

You Can't Be Serious When You're 60 - Madeleine Melquiond

DIGITAL AUDIO

Perfect Pill, The - Gauri Chaudhari

DIGITAL AUDIO

Digital Audiobook

$10.99