Premium Power

The Secret of Success of Mercedez-Benz, BMW, Porsche and Audi

By: Philipp G. Rosengarten, Christoph B. Stuermer

Write A Review

Hardcover | 1 March 2006 | Edition Number 1

At a Glance

Hardcover
210 Pages

Dimensions(cm)
24.13 x 15.24 x 1.27

Hardcover

$84.99

or 4 interest-free payments of $21.25 with

Ships in 7 to 10 business days

At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

Industry Reviews

'Who - like myself - has followed and partially influenced the way of the German Premium brands to global leadership, is impressed by the quality of research and analysis as well as the competence of the authors. This is not only a book about the achievements of the past, but also a guideline for the future of the automotive industry.' - Prof. Juergen Hubbert, Head of Mercedes-Benz 1996 -2004

'The term 'Premium' designates not only car brands, but can also be applied to something written - Philipp G. Rosengarten and Christoph B. Stuermer have written such a first-class book. Premium Power is an exciting and informative study, convincing from the first page to the last.' - Dr. Wendelin Wiedeking, President and Chief Executive Officer, Dr. Ing. h.c. F. Porsche AG

'Rosengarten and Sturmer get to the heart of how four companies came to define the premium automotive sector and then collectively grow that sector beyond all expectations. It is the story of a German industrial miracle.' - Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of AUDI AG

'Premium Power provides a detailed chronicle of the key developments that have given rise to Germany's extraordinary premium car manufacturing base. I highly recommend this book for automotive enthusiasts interested in appreciating the innovation and creativity of these leading automotive manufacturers and the important role the premium car sector plays on the global automotive stage.' - Roger S. Penske, Chairman, Penske Corporation

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Self-Help, Personal Development & Practical Advice Consumer Advice Industry & Industrial Studies Manufacturing Industries Road Vehicle Manufacturing Industry Transportation Road & Motor Vehicles in General Motor Cars in General Engineering & Technology Technology in General Nanotechnology

Mechanical Engineering & Materials Production & Industrial Engineering Industrial Quality Control Business & Management Management & Management Techniques

What is a Premium Car Brand?
BMW: From Motorbike to Automobile
Mercedes-Benz: The Inventor of the Automobile
Porsche: The Sports Car Shop
AUDI: Vorsprung durch Technik (Advantage by Technology)
Co-operation, Competition and Perception of Premium Brands
The Design-Innovation-Sector Matrix (DIS Matrix)
Success Factors of Premium Brands
Challenges for Premium Brands
Insights for Other Companies and Industries
Appendix: Premium Brands Theory
Table of Contents provided by Publisher. All Rights Reserved.

Premium Power

The Secret of Success of Mercedez-Benz, BMW, Porsche and Audi

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Road Vehicle Manufacturing Industry

The Art of the Craftsman

Advice, Inspiration, and Cautionary Tales for Anyone Who Dreams of Starting Their Own Shop

The Death of Holden

The bestselling account of the decline of Australian manufacturing

The Toyota Way to Lean Leadership

Achieving and Sustaining Excellence Through Leadership Development

Roadkill

Unveiling the True Cost of Our Toxic Relationship with Cars

Toyota Methods and Operating Models

Achieve Business Success with the Toyota Way

Toyota Methods and Operating Models

Achieve Business Success with the Toyota Way

The Road to Zero Emissions

The Future of Trucks, Transport and Automotive Industry Supply Chains

The Story of Porsche

A Tribute to the Legendary Manufacturer

Toyota Production System

Beyond Large-Scale Production

The Delorean

The Story of Bentley

A tribute to automotive excellence

The Story of Rolls-Royce

The Story of Cars

The Future of Automotive Finance and Insurance

How to Build World-Class Culture and Transform Your Dealership for Tomorrow's Market

Collision Course

Carlos Ghosn and the Culture Wars That Upended an Auto Empire

International Standards for Design and Manufacturing

Quality Management and International Best Practice

The Tesla Way

The disruptive strategies and models of Teslism

The People's Car

A Global History of the Volkswagen Beetle

Chevrolet

1911-1960

Muscle & Chrome

Classic Superbikes

The World's Greatest Bikes

Inventing Mobility for All

Mastering Mobility-as-a-Service with Self-Driving Vehicles

The Future of the Automotive Industry

The Disruptive Forces of AI, Data Analytics, and Digitization

The Story of Harley-Davidson

A Tribute to an American Icon

Land Rover

Gripping Photos of the 4x4 Pioneer

This product is categorised by