
Principles and Practice of Marketing 10/e
By: David Jobber, Fiona Ellis-Chadwick
21 February 2023 | Edition Number 10
At a Glance
$156.75
Aims to ship in 15 to 25 business days
When will this arrive by?
Enter delivery postcode to estimate
Find out:
- The role of AI in Fashion Retailing to enhance the customer experience.
- How Dr. Martens have been engaging consumers for more than half a century.
- McDonald's plan for environmental change.
- How the use of big data is helping Netflix succeed against hot competition.
- Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrity
Key Features:
- A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.
- Brand new Hidden Gem boxes that showcase firms that do marketing differently.
- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.
- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald's, Domino's, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).
- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.
David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic.
Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.
ISBN: 9781526849533
ISBN-10: 1526849534
Published: 21st February 2023
Format: Not Supplied By Publisher
Language: English
Audience: College, Tertiary and University
Publisher: McGraw Hill / Europe, Middle East & Africa
Country of Publication: GB
Edition Number: 10
Dimensions (cm): 26.0 x 19.6 x 3.3
Weight (kg): 1.72
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.