Principles of Behavioral Economics : Microeconomics and Human Behavior - Sanjit Dhami

Principles of Behavioral Economics

Microeconomics and Human Behavior

By: Sanjit Dhami

Paperback | 16 January 2025

At a Glance

Paperback


RRP $96.95

$83.75

14%OFF

or 4 interest-free payments of $20.94 with

 or 

Available: 16th January 2025

Preorder. Will ship when available.

Principles of Behavioral Economics, written by an acknowledged leader in the field, provides a comprehensive introduction to one of the most exciting areas of modern economics. It demonstrates how models of economic theory can be enriched by using interdisciplinary insights from psychology, sociology, evolutionary biology, and neuroscience to build the basis for a more empirically supported set of economic principles. Unique in its level of rigor and lucidity, the book highlights the important link between theoretical and empirical economics by demonstrating the usefulness of a range of data sources such as observational data, lab data, survey data, and neuroeconomic data. This field-defining textbook argues that behavioral economics is not just a supplement to mainstream economics. Taking behavioral economics seriously requires a total rethink, and eventual transformation, of every area of economics.

More in Behavioural Economics

Misbehaving : The Making of Behavioural Economics - Richard H. Thaler

RRP $22.99

$17.75

23%
OFF
Nudge - Richard H. Thaler

Hardcover

RRP $51.95

$39.25

24%
OFF
The Undoing Project - Michael Lewis

RRP $24.99

$23.75

Consumer Culture Theory - Eric Arnould

BOXING DAY

RRP $96.25

$38.50

60%
OFF
Behavioral Economics : 4th Edition - Edward Cartwright

RRP $116.00

$96.35

17%
OFF
Winning on Purpose : The Unbeatable Strategy of Loving Customers - Fred Reichheld
Framing : The social art of influence - Mikael Klintman

RRP $65.78

$56.80

14%
OFF
Behavioral Economics : 3rd edition - Edward Cartwright

RRP $120.00

$101.25

16%
OFF
Games, Strategies, and Decision Making : 2nd edition - J. Harrington

RRP $178.95

$137.75

23%
OFF
Consumer Culture Theory - Eric Arnould

BOXING DAY

RRP $256.90

$102.80

60%
OFF
Salient : How People and Brands Can Stand Out - Emmanuel Probst

RRP $45.00

$37.25

17%
OFF