Principles of Logo Design : A Practical Guide to Creating Effective Signs, Symbols, and Icons - George Bokhua

Principles of Logo Design

A Practical Guide to Creating Effective Signs, Symbols, and Icons

By: George Bokhua

Hardcover | 2 August 2022

At a Glance

Hardcover


RRP $69.99

$51.95

26%OFF

or 4 interest-free payments of $12.99 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions.

Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated--a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes.

This comprehensive volume includes:
  • How to apply a strong, simple, and minimal design aesthetic to logo design
  • Why gridding is important, and understanding the golden ratio and when to use it
  • How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
  • Fine-tuning techniques to ensure visual integrity
Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

About the Author

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. He lives in Tblisi, Georgia.

More in Graphic Design

1000 Record Covers : Bibliotheca Universalis - Michael Ochs

RRP $49.99

$43.95

12%
OFF
Color Charts : A History - Anne Varichon

RRP $89.99

$59.25

34%
OFF
Vinyl . Album . Cover . Art : The Complete Hipgnosis Catalogue - Aubrey Powell
The Art of The Last of Us : Last of Us - Rachel Edidin

RRP $95.00

$88.75

Logo Modernism - Jens Muller

RRP $170.00

$99.50

41%
OFF
The Design Book : New Edition - Phaidon Editors

RRP $34.95

$31.75

Made in Korea : Awe-inspiring Graphics from Korea Today - Victionary
Research for Designers : A Guide to Methods and Practice - Gjoko Muratovski
More Pattern Magic - Tomoko Nakamichi

RRP $45.00

$31.25

31%
OFF
Design is Storytelling - Ellen Lupton

RRP $29.99

$24.50

18%
OFF
Surfing. 1778-Today - Jim Heimann

RRP $170.00

$122.25

28%
OFF
Design and Science - Leslie Atzmon

RRP $56.99

$48.50

15%
OFF