The Physics of Brand

Understand the Forces Behind Brands That Matter

By: Aaron Keller, Renee Marino, Dan Wallace

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Hardcover | 21 July 2016

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Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

Industry Reviews

“In an age when many consumers have tuned out traditional advertising, these shrewd authors look for new answers in the realms of neuroscience and physics. Rather than drifting off into space with fluffy descriptions of branding, the authors probe for a complete definition of what branding means … .The book is written in an amusing, familiar tone, like a science lesson delivered by your funniest friend. Brands shouldn’t be boring—and learning about them shouldn’t be either.”

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