An entrepreneurial guide for young women, 'Fairy-Tale Success' offers readers real-life advice for creating the success they've been dreaming of. Authors Adrienne Arieff and Beverly West will lead them through every step of starting a business while providing them with the entrepreneurial skills they need to ensure their success now and in the future. Complete with stories about well-known teen entrepreneurs like Tavi Gevinson, who started TheStyleRookie.com, and Jessica Cervantes, the CEO of PopsyCakes, readers will also learn how other teens launched business ideas and how they can do the same with just a little imagination and determination. 'Fairy-Tale Success' shows readers that they don't need a fairy godmother to make their dreams come true-the entrepreneurial magic is already inside of them. AUTHOR: Adrienne Arieff is the principal of Arieff Communications, working with clients like Lexus, Burberry, Versace, Heinz Ketchup, W Hotels, LUSH, and Aveda. Beverly West was a national spokesperson for Netflix and the lead writer for Monster .com's Work/ Life Balance area. Her work has been featured in People Magazine, Redbook, Marie Claire, and the New York Times. SELLING POINTS: Offers young women the knowledge and support they need to launch their own business, product, or idea into the marketplace Includes success stories about Jessica Cervantes, CEO of PopsyCakes, Tavi Gevinson of TheStyleRookie .com, and Catherine Cook, cofounder of MyYearbook.com Author Adrienne Arieff has worked with an array of clients, including Lexus, Burberry, Versace, W Hotels, and Adidas's teen brand
Industry Reviews
"A lively, interesting, and practical guide for young women who are thinking of starting a business.... If you know a high school or college student who is leaning in toward business, Fairy-Tale Success can be thought-provoking, inspiring, and useful." --Bookpleasures.com
"If you're a young woman looking to launch your own business, product, or idea into the marketplace, but don't know where to start, turn to Fairy-Tale Success. --Crushable
"Adrienne Arieff, founder of San Francisco–based boutique public relations firm, Arieff Communications, has been transforming brands into household names for two decades. She just put the finishing touches on her latest book, a manual for impresarios-in-the-making titled Fairy-Tale Success: A Guide to Entrepreneurial Magic." --7x7
"Cinderella Disrupted: The New Happily Ever After" --Neon Notebook
"A lively, interesting, and practical guide for young women who are thinking of starting a business." --Getting Oriented
"An engaging, empowering manual for young women who dream of someday running their own businesses.... The book will make many of us wish we'd stumbled across it in our formative years." --Lonny Magazine
"The success stories are informative and inspirational.... You'll find some general advice to use if you're looking to start your own home based business. The section on writing a business plan gives much more relatable tips than the entrepreneurship course I took in college...some very insightful advice." --Smart Mom Picks
"I enjoyed the structure of the book, and I felt like there is a great deal of information in an easy to digest format. There are great questions to ask yourself for creating (or updating) you brand signature, business plan, press kit and marketing material. If you classify yourself as a young entrepreneur, or have dreams of jumping into that camp this book is worth getting." --GenPink.com
"Arieff's latest publication (coauthored by Beverly West) is Fairy-Tale Success: A Guide To Entrepreneurial Magic. The clever manual utilizes a creative fairy-tale structure to create an approachable guide for young women who dream of having a business of their own someday." --The Epoch Times
"It takes more than the wave of a magic wand to create a booming business, but a little extra help can go far to can set you on the right course.... The actionable steps are unmistakably modern...it all goes to prove that you're never too young or too old to launch your happily ever after." --San Francisco Chronicle
