Sun Tzu - The Art of War for Managers : 50 Strategic Rules Updated for Today's Business - Gerald A Michaelson

Sun Tzu - The Art of War for Managers

50 Strategic Rules Updated for Today's Business

By: Gerald A Michaelson, Steven W Michaelson

Paperback | 18 May 2010 | Edition Number 2

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KEYNOTE Use the rules of combat to win in the marketplace! ?This second edition of the bestselling title includes new examples, a new introduction, and an updated text ?Adams Media?s Sun Tzu series has sold nearly 200,000 copies ?Includes new case studies on companies including Google, Amazon.com, Toyota, and more ?As China emerges as a major economic force in today?s world, Western business leaders can thrive by adopting the strategic arts taught by the ancient military theorist Sun Tzu. In fifty accessible strategies, Gerald Michaelson?s top-selling book breaks down Sun Tzu?s lessons to help executives succeed as leaders and overcome the competition. Now, in this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon.com to Toyota to Google as well as a revised introduction, and updated content that puts Sun Tzu in context for modern business challenges. Here is the wisdom?tested for twenty-ive centuries?that helps managers seize the advantage, storm their competitors? gates, and conquer the marketplace! AUTHOR: Gerald Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents. Steven Michaelson is president of FreshDirect, the fast-growing New York area online retailer. Steven's career spreads over a variety of Operations, Marketing, Merchandising, Sales, and other leadership roles.

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