Today, it can seem as if the world has nothing but problems.
And more than ever the boundaries of those problems are expanding in terms of the speed, scale, and impact by which they can alter business conditions, public governance, entire societies, the health of our planet, and the quality of our lives.
Today, it can seem as if the world has nothing but problems.
And more than ever the boundaries of those problems are expanding in terms of the speed, scale, and impact by which they can alter business conditions, public governance, entire societies, the health of our planet, and the quality of our lives.
Meeting these growing challenges requires ambitious new ways of designing solutions.
With Expand- Stretching the Future By Design, authors Jens Martin Skibsted, a multiple-award winning designer, entrepreneur, and design philosopher, and Christian Bason, political scientist and CEO of the Danish Design Centre, take readers beyond "design thinking" to challenge current habits and carve out new space for more sustainable innovation.
From transforming the ways we do business and reimagining health care, to creating planet-restoring housing and humanizing our digital lives in an age of AI, Expand explores how expansive thinking across six key areas-time, proximity, value, life, dimensions, and sectors-can provide radical, useful solutions to a whole host of current problems around the globe.
With powerful real-world examples, the book challenges our freewheeling belief in technological determinism and its insensitivity toward ethics, humanity, and the environment.
Expand is the first book to not just critique design thinking, but welcome it as a starting point for an ambitious, wide-ranging tale of how to expand and think beyond it.
The best way to predict the future is to design it. Expand is the book that shows us how.
Industry Reviews
"""Expand is an important eye-opener that stretches our thinking about innovation . . . It's a must-read for entrepreneurs, business managers, and public servants—leaders at all levels—who are working to create a better world.""
—Alan Webber, Founder of Fast Company and Mayor of Santa Fe, New Mexico
""In this book, Jens Martin Skibsted and Christian Bason contend that now is the time to widen the design discourse to take on the grand, complex challenges of tomorrow.""
—Mariana Mazzucato, Professor, Economics of Innovation and Public Value, University College London
""This book is a major contribution to the field of innovation in the 21st century. It cements that technology is not an exogenous force over which we have no control . . . Expand is a must-read for leaders and decision-makers wishing to embrace the promise of new technology and improve the state of the world.""
—Klaus Schwab, Founder and Executive Chairman, World Economic Forum and the Davos Agenda
""It's not the business of design but the design of business. They strike out a clear path that, in its simplicity of expanding our mindset about design, is remarkable.""
—Richard Saul Wurman, Architect and Founder of the TED conference
""Expand lays out an ambitious path to unleashing the full power of design thinking as a key approach to innovation and sustainable growth.""
—Jim Hagemann Snabe, Chairman, Siemens and AP Moeller-Maersk; and former Co-CEO, SAP
""As global challenges are accelerating, public servants and policy makers need more than new tools; they need a new way of thinking. Expand offers just that: a fresh, ambitious perspective on how to innovate in the service of society and the planet.""
—Lisa Witter, Cofounder and CEO, Apolitical
""In Expand, you'll learn a revolutionary approach to design that works for any situation. By offering a new way to think about innovation and design, it gives all of us—not just designers—the blueprints to solve problems and take advantage of opportunities.""
—Mark Frauenfelder, Research Director, Institute for the Future, and former Editor-in-Chief, Make magazine
""Expand lays out an ambitious path to unleashing the full power of design thinking as a key approach to innovation and sustainable growth . . . A must-read for anyone seeking to positively impact our common future.""
—Jim Hagemann Snabe, Chairman, Siemens and AP Moeller-Maersk, and former Co-CEO, SAP
""All too few methods, theories, insights, and approaches make themselves truly available to collective problem-solving at scale . . . Here's a bold attempt to fully engage with the biggest challenges we face. It's highly ambitious, clearly argued—and profoundly thought-provoking.""
—Bjarne Corydon, CEO and Editor-in-Chief,
""The 249-page masterpiece is meant for individuals, policy makers, governments and corporations that care about the future of human existence, champion the prosperity of all communities[,] and preach against the abuse of technology.""
—Faustine Ngila, Nation Media Group"
