Organizations spend over $160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.
Why? Because we forget the most important factor in successfully executing strategy: People.
Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.
With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he’s helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.
Inside, leaders will find in these pages a clear methodology for:
Communicating a strategy in such a way that everyone understands it, sees how it benefits them, and becomes willing to take the journey
Equipping employees with the tools and training that enable new ways of working
Embedding a strategy as “the new way of work” that everyone can embrace
The Strategy Activation Playbook is the indispensable desk reference to strategy activation, and is filled with practical tools, exercises, and methods you can implement immediately to align your teams and empower individuals to move forward together toward a common goal.Industry Reviews
"""In the world of organizational decision-making, we hear one thing over and over: what matters most is the people. Yet when we make strategic plans there is one thing we forget over and over: the people. I am so excited about Aric's book and the methodology he brings. I am excited that he puts people at the center and that his team communicates everything in a clear, simple, visual way.No one can align a team thinking about the strategy. We align teams thinking about the team.""
—Dan Roam, bestselling author of The Back of the Napkin and Draw to Win
""Give yourself the best chance for success by following Wood's framework, learning new and modern skills, and committing to the journey that he outlines in this book. As a CEO who has done it, I can tell you it really works.""
—Andy Youniss, Executive Chairman, Rocket Software
""In 2020, I partnered with Aric Wood and XPLANE on a major change initiative. Little did we know, the world of work would change dramatically as we undertook our work together. The Strategy Activation Playbook reflects the human-centered, empathetic, co-creative process I witnessed firsthand. It is a different and much needed approach in time when we are all searching for meaningful ways to design our shared future.""
—Lisa Schwartz, COO, Mathematica, Inc.
""Aric's approach to strategy activation is the critical ingredient organizations need to move from a great plan on paper to real results. I've worked with Aric across 4 companies and each time he's helped invigorate the full organization to truly believe in its strategy…and have a lot of fun along the way!""
—Amanda Eisel, CEO, Zelis
""The Strategy Activation Playbook is a must-read for anyone who wants to move from the 80% who fail to execute their strategy to the successful 20% . . . In this powerful and easy-to-read book, Aric breaks down what it takes to activate your strategy and provides useful tools to help you energize and activate your people to overcome the gap between planning and execution.""
—Norman Wolfe, CEO, quantum Leaders and author ofThe Living Organization: Transforming Business to Create Extraordinary Results"
