From New York Times bestselling author Robert Cheeke comes a new way of thinking about helping animals and the environment-and making the biggest impact possible with the resources already available to you.From New York Times bestselling author Robert Cheeke comes a new way of thinking about helping animals and the environment-and making the biggest impact possible with the resources already available to you.When it comes to reducing animal suffering, many people aren't sure where to start or which options are most beneficial. Charitable donations? Volunteer work? Dining at vegan restaurants? Meatless Monday? But the truth is that you have far more power than you think to make a real difference.
Inspired by the effective altruism movement,
The Impactful Vegan teaches readers how to audit their impact and follow methods that have been scrutinized, evaluated, and determined to do the most good for animals.
From trusted vegan activist and motivational speaker Robert Cheeke, this in-depth guide will show you just how easy it is to help animals and protect the Earth, by breaking down-
- How to identify the best organizations and volunteer efforts
- Why supporting for-profit vegan businesses is vital
- Why some approaches to promoting animal rights and veganism aren't helpful, and in fact, could be harmful for animals, despite best intentions
- How to choose a career path that aligns with your values and helps you meet your goals
- How influencers can build a personal brand and leverage it to promote veganism
Some of these actions are easier and more important than one might think, and armed with this knowledge you can put your ethics into action. This book will help you help animals every day.
Industry Reviews
"""The stories of animal advocates and effective animal charity organizations in The Impactful Vegan will inspire you to take your animal advocacy to the next level.""
—Carleigh Bodrug, New York Times bestselling author of PlantYou
""What I love about Robert is that he helps us realize that we are all in the position to make an impact for animals, for the planet, and humanity.""
—Tabitha Brown, #1 New York Times bestselling author of Feeding the Soul (Because It's My Business) and Emmy Award–winning actress
""Robert Cheeke drives a stake through the common approaches to reducing animal suffering with his bold, straightforward argument that we can't just be well-intentioned, but we must also be highly impactful with our actions. The Impactful Vegan is a provocative guide with an indispensable framework to help animals.""
—Rich Roll, author and host of The Rich Roll podcast
""Science has settled the question: eating a whole food, plant-based diet stacks the deck in favor of longevity. In this new book, Robert gives us several more beautifully argued reasons to eschew the bacon and chew more plants.""
—Dan Buettner, National Geographic Fellow and #1 New York Times bestselling author of The Blue Zones
""Cheeke's work serves as a beautifully articulated guide, empowering us to extend our reach and deepen our commitment to a world where empathy toward all beings is the norm.""
—Robbie Lockie, cofounder of Plant Based News
""In this book, Cheeke takes you through the steps to understanding the benefits of veganism, the reasons it's so hard for many people to embrace it, and how to create the mindset and habits that will help you fully embrace becoming vegan and proud of it!""
—Brooke Goldner, MD, author of Goodbye Lupus
""Robert Cheeke writes a clever and practical guide to advocate for animals, with unique strategies that are designed to make the greatest impact.""
—Kathy Freston, New York Times bestselling author of Quantum Wellness, Veganist, and The Lean"
