The Sound and the Glory

A unique and comprehensive look at the Seattle Sounders franchise and its storied run for the CupThe Seattle Sounders were a sensation from the start, attracting crowds of sizes unlike any MLS team had ever seen. By the 2016 season, Seattle was averaging more than 42,000 fans per home game, the most of any soccer team in the Western Hemisphere, and more than behemoths like Chelsea F.C. and A.C. Milan overseas. But, for all of its early consistent success, Seattle had yet to actually win the league.In order to reach the ambitious goals the club set for itself, the Sounders needed the jolt of a championship. To get there would require tumult previously unknown to a club built on stability, a clash of egos, and a title run so unlikely it could hardly have been scripted. This is a Cinderella story for all MLS fans and every Sounder at heart. Short DescriptionTo reach the ambitious goals the club set for itself, the Seattle Sounders needed the jolt of a championship. To get there would require tumult previously unknown to a club built on stability, a clash of egos, and a title run so unlikely it could have hardly been scripted. Sales and Market BulletsIn their debut season, the Sounders amassed the largest average attendance in the league with 30,943 fans.The club set a new attendance record during the 2015 season, with an average attendance of 44,247.The Sounders frequently outdraw the Mariners, Seattle's Major League Baseball franchise, whose stadium sits right next door.The Sounders made consecutive MLS Cup appearances in 2016 and 2017.AudienceSeattle Sounders fansGeneral soccer fansAge 14-50+TFC fans Social media targeting to fans and regional populationOutreach to the team and their team store for promotion opportunitiesPitch to U.S.-based book trade publications, i.e., Publishers Weekly, Library Journal, Kirkus Reviews, BooklistPitch to local radio programs and podcasts for interviews and features, i.e., Sports Radio 950, 710 ESPN, 1090 KJR, Winging it with Zakuani, Nos Audietis, KUOW's The Record, etc.Pitch to major daily newspapers, focusing on the Pacific Northwest, i.e., Seattle Times, Washington Post, New York Times, Wall Street Journal, Chicago Tribune, Toronto Star, Globe and Mail,Pitch to local television media for author interviews and features, i.e., KOMO News, Q13 Fox, King5 News, KHQ, etc.Pitch to U.S. sports media, i.e., ESPN, USA Today Sports, Fox Sports, Deadspin, etc.