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Product Design and Development : 7th Edition - Karl Ulrich
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Product Design and Development

7th Edition

By: Karl Ulrich, Steven Eppinger, Maria C. Yang

Paperback | 18 January 2019 | Edition Number 7

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Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development strikes a balanced approach between theory and practice, through the authors’ emphasis on methods.

About the Authors

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

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