Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/

Product-Led Growth

Name: Product-Led Growth
Brand: Author's Republic
Price: 23.99 AUD
Availability: OnlineOnly

How to Build a Product That Sells Itself

Author: Wes Bush

Narrated by: Derek Dysart

Write A Review

At a Glance

Format
Digital Audiobook

Duration
04:21.15

Published: 5th November 2019

Digital Audiobook

RRP $29.33

$23.99

18%OFF

Instant Digital Delivery to your Booktopia Reader App

Can your software sell itself? Convention and the trillion-dollar sales industry claim that it's impossible for your product to sell itself. Yet, successful software businesses like Slack, Dropbox, Atlassian, and HubSpot make millions selling to customers who never once reached out to a sales rep. In Product-Led Growth: How to Build a Product That Sells Itself, growth consultant Wes Bush challenges the traditional SaaS marketing and sales playbook and introduces a completely new way to sell products. Bush reveals how your product - not expensive sales teams - can be the main vehicle to acquire, convert, and retain customers. In this step-by-step guide to Product-Led Growth, Bush explains:- Why you should flip the traditional sales process on its head and turn your product into a sales machin- How to decide whether your business should use a free trial, freemium, or hybrid model;- How to turn free users into happy, paying customersHistory tells us that "how" you sell is just as important as "what" you sell. Blockbuster couldn't compete with Netflix by selling the same digital content, and you need to decide "when" not "if" you'll innovate on the way you sell. Are you going to be product-led? Or will you be disrupted, too?