Product Strategy and Management

Name: Product Strategy and Management
Brand: Pearson Education Limited
Price: 155.99 AUD

By: Michael Baker, Susan Hart

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Paperback | 19 April 2007 | Edition Number 2

At a Glance

Paperback
560 Pages

Edition Type
Revised

Dimensions(cm)
24.5 x 18.8 x 3.1

Paperback

$155.99

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Product Strategy and Management

offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm''s competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination.

This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.

This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

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