Promote Your Book

Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author

By: Patricia Fry

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Paperback | 10 August 2011

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224 Pages

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Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; arrange book signings, radio, and TV appearances; enhance marketing skills; spend money in all the right places, and more.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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You Can Find This Book In

Non-Fiction Language & Linguistics Reference, Dictionaries & Guides Writing & Editing Guides Reference, Information & Interdisciplinary Subjects Encyclopaedias & Reference Works Reference Works Business & Management Sales & Marketing Sales & Marketing Advertising Creative Writing & Creative Writing Guides Public Relations

Computing & I.T.Graphical & Digital Media Applications Illustration & Drawing Software

Foreword	p. xiii
Book Promotion Basics	p. 1
Things You Must Do Before Your Book Is a Book	p. 5
Study the Publishing Industry	p. 5
Write a Book Proposal	p. 7
Compile an Extensive Mailing/E-mailing List	p. 9
Purchase Mailing Lists	p. 10
Make Your Book More Salable	p. 11
Create a Powerful First Impression	p. 11
Build Promotion Into Your Book	p. 12
Self-Edit Your Manuscript	p. 14
Hire a Good Book Editor	p. 15
Groom Your Book as a Marketing Tool	p. 17
Have Your Publicity Photo Made	p. 17
Request Endorsements	p. 18
Create a Website	p. 19
Name Your Site Right	p. 20
Optimize Your Web Traffic	p. 21
Solicit Prepublication Orders	p. 22
As Soon as Your Book Is Published	p. 24
Ship Prepublication Book Orders	p. 24
Run an Efficient Shipping Department	p. 24
Send Complimentary Copies to Key People	p. 25
Put Copies into the Hands of Influential People	p. 26
Expand Your Internet Reach	p. 27
Use Your E-mail List Expertly and Responsibly	p. 28
Promote Your Book Without Changing Your Lifestyle	p. 30
Create Amazing Promotional Material	p. 30
Use Testimonials and Endorsements in Promotion	p. 32
Promote to Your Mailing List	p. 32
Engage in Piggyback Marketing	p. 33
Bundle Your Book	p. 35
Put Your Book in Catalogs	p. 35
Talk about Your Book to Everyone You Meet	p. 36
Carry Books Wherever You Go	p. 37
Prepare a Thirty-Second Commercial (Elevator Speech)	p. 38
Write and Respond to Letters to the Editor	p. 39
Promote Locally	p. 40
Solicit Interviews in Local Newspapers	p. 40
Arrange for Press in Regional Publications	p. 41
Get Involved in Local Events	p. 42
Attend Local Group Meetings	p. 43
Offer Your Book as a Premium	p. 44
Give Home Parties	p. 45
Sell Books at Yard Sales	p. 45
Go Door-to-Door	p. 46
Submit News Releases and Tip Sheets	p. 47
Contact Newspaper Editors through News Releases	p. 47
Use News Releases to Reach Niche Magazine and Newsletter Editors	p. 50
Send News Releases to Columnists	p. 51
Try an Online Press Release Service	p. 52
Create Tip Sheets	p. 53
Use Your Website to Sell Books	p. 55
Showcase Your Book	p. 55
Post Testimonial at Your Website	p. 56
Design a Fantastic Book Trailer	p. 56
Create a Podcast or Webcast	p. 58
Turn Your Website into a Valuable Resource	p. 59
Get Your Site Listed in Online Directories	p. 60
Set up a Merchant Account	p. 60
Use an E-mail Signature	p. 61
Sign Up for Affiliate Marketing Programs	p. 62
	p. 64
Join Facebook, Twitter, Linkedln, Etc.	p. 64
Participate in Forums and Bulletin Boards	p. 67
Join Online Discussion Groups	p. 68
Solicit Book Reviews	p. 69
Get Your Book Reviewed Many Times Over	p. 69
Steps to Getting Book Reviews	p. 71
Your Book as Recommended Reading	p. 72
Solicit Author Reviews for Amazon	p. 73
Discover Value in Book Review Sites	p. 73
Arrange for Book Signings	p. 15
Set Up a Book Signing	p. 75
Book Signing Tips for Authors	p. 77
Have a Combined Signing	p. 80
Give Demonstrations	p. 80
Get Out and Talk About Your Book	p. 83
Become a Public Speaker	p. 83
How to Get Speaking Gigs	p. 86
Get Paid to Speak	p. 87
Sing for Your Supper	p. 88
Dress Up Your Talk	p. 88
Sell Your Books on the Road	p. 89
Give Seminars and Workshops Across the United States	p. 89
Take Your Book to the Show	p. 90
Chapter Twelve: Appear on Radio and TV	p. 93
Promote Books on Radio and TV	p. 93
Guidelines for Your Radio Interview	p. 95
Host Your Own Show	p. 96
Sell Your Book Throughs Retail Stores	p. 97
Place Your Book in Bookstores	p. 91
Seek Out Appropriate Specialty Stores	p. 99
Arrange for Point of Purchase Displays	p. 100
Sign with a Distributor/Wholesaler	p. 101
Engage a Fulfillment Company	p. 103
Protect Yourself from Publishing Scams	p. 103
Get Creative With Book Promotion	p. 105
Sell Books for Conference Goodie Bags	p. 105
Design and Teach Courses Related to Your Topic or Genre	p. 106
Offer Your Book as a Prize	p. 106
Tap into a Specialty Market	p. 107
Send Your Book to School	p. 107
Make News	p. 109
Engage in Creative Internet Marketing	p. 110
Use Your Writing Skills	p. 112
Write Magazine Articles	p. 112
Get Your Articles Published on the Web	p. 114
Publish a Newsletter	p. 115
Develop a Column	p. 116
Establish Your Own Blog	p. 118
Get Your Blog Site Listed	p. 120
Be a Guest Blogger	p. 121
Become an Expert	p. 122
Position Yourself as an Expert	p. 122
Demand Proper Credit	p. 123
Hang Out Your Shingle	p. 123
Quantify Your Expertise at Amazon	p. 124
Become an Expert through Blogs and Articles	p. 125
Use Your Expertise by Offering Teleseminars	p. 125
Let Others Help Promote Your Book	p. 127
Partner with Online Booksellers Such as Amazon.com	p. 127
How to Keep a Larger Percentage from Online Book Sales	p. 128
Get Involved with Appropriate Websites	p. 129
Sell Books through eBay	p. 129
Use Craigslist to Sell Books	p. 130
Give Something in Order to Get Something	p. 131
Donate Books	p. 131
Provide Waiting Room Copies	p. 133
Offer Lunchroom Copies	p. 134
Volunteer	p. 134
Post Free Chapters	p. 135
Share Excerpts	p. 135
Give Testimonials	p. 135
Create Amazing Handouts	p. 136
Network with the Right People	p. 137
Join Clubs and Organizations	p. 137
Participate in Online Forums and Discussion Groups	p. 138
Glean Ideas from Other Authors	p. 139
Be a Resourceful and Imaginative Promoter	p. 140
Market According to Season	p. 140
Create Promotional Displays	p. 142
Enter Contests	p. 143
Design Contests	p. 143
Spend Some Money in All of the Right Places	p. 145
Hire a Publicist	p. 145
Employ Sales Representatives	p. 146
Add to Your Line of Books	p. 146
Create Other Items Related to Your Book	p. 148
Buy Ads to Entice Your Readers	p. 149
Create Advertising Tools	p. 150
Let Your Book Cover Sell Books	p. 150
Go the Extra Mile for Your Customers	p. 152
Encourage Repeat Customers by Doing Good Business	p. 152
Learn How to Sell Books Face-to-Face	p. 154
Make it Easy for Customers to Buy Your Books	p. 155
Give Customers More Than They Expect	p. 156
Develop a Professional Telephone Persona	p. 156
Record Your Book on Tape for the Blind and the Busy	p. 157
Tap into the Library Market	p. 158
Donate Books to Libraries	p. 158
Do Readings at Libraries	p. 159
Solicit Orders from Libraries Nationwide	p. 159
Promote Author Recognition Week	p. 161
Enhance Your Marketing Skills	p. 162
Join Trade/Genre Organizations	p. 162
Study Trends in Your Field or Genre	p. 162
Continue Reading about Book Promotion	p. 163
Join Publishing Organizations and Clubs	p. 163
Attend Writing/Publishing Conferences	p. 164
Promote, Promote, Promote	p. 165
Create a Marketing Plan	p. 165
Design a Hotfile	p. 166
Track Your Sales	p. 167
Be Thankful	p. 168
Contributors	p. 169
Appendix	p. 173
About the Author	p. 201
Index	p. 203
Table of Contents provided by Ingram. All Rights Reserved.

Promote Your Book

Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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