Proving Your Library's Value

Persuasive, Organized, and Memorable Messaging

By: Alan Fishel, Jillian Wentworth, United for Libraries

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eText | 27 October 2020

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You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you'll learn how to use The E's of Libraries® (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to

use language designed to win over stakeholders, funders, and partners;
craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals; and
create presentations and other materials tailored to any audience based on the sample documents included.

This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.