Psychology and Modern Warfare

Idea Management in Conflict and Competition

By: Michael Taillard, Holly Giscoppa

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Hardcover | 18 December 2013 | Edition Number 1

At a Glance

Hardcover
264 Pages

Dimensions(cm)
21.59 x 13.97 x 1.6

Hardcover

$187.31

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Throughout history, both military and commercial entities around the world have utilized these methods, and even since the formalization of psychological operations during WW2 our methods have improved greatly, but we are still only touching the 'tip of the iceberg', so to speak, of what is truly possible.

Industry Reviews

"Psychology has long been a major weapon in war. Taillard and Giscoppa investigate how simple techniques can affect our opinions, perceptions, emotions, and behaviour. There are lessons here for anyone looking to influence." - James Freedman, Creator, Magical Innovation: Psychological principles of magicians for business success

"A thought-provoking exploration into the underpinnings of how propaganda, collective motivation, and independent thought intersect. Sun Tzu's The Art of War meets How to Win Friends and Influence People." - Michelle Mann, M.Ed Mental Health Therapist

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