Psychology of Taste, The : Why We Crave Certain Flavors - Prisca J. Okatta

Psychology of Taste, The

Why We Crave Certain Flavors

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Published: 7th January 2025

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Have you ever wondered why chocolate feels like a hug or why a tart lemon makes your mouth water? The Psychology of Taste dives deep into the science behind why we crave certain flavors and how our brains, memories, and emotions intertwine to shape our preferences. This book explores the biology of taste, the cultural nuances of flavor, and the psychological tricks food companies use to keep us hooked on their products.

With insights from neuroscience and psychology, this book is both an enlightening read and a practical guide to understanding your own cravings. Whether you're a foodie, a scientist, or just curious about why you reach for a bag of chips instead of an apple, The Psychology of Taste will inspire you to approach food with greater awareness and curiosity.

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