Questionnaire Design 4th Edition
How to Plan, Structure and Write Survey Material for Effective Market Research
By: Ian Brace
Paperback | 24 April 2018 | Edition Number 4
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Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected.
The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.
Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools.
Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online.
Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
Industry Reviews
"It is my go-to-book when I want to check up on finer points of questionnaire design and I always recommend it to my team as a source of invaluable information." * Frances Sheardown, Deputy Managing Director Insight Solutions, Kantar Media *
"Asking the right question of the right person is fundamental to good market research. Ian Brace covers every angle in this 4th edition of Questionnaire Design. It is essential reading for everyone who runs surveys." * Paul Hague, Director, B2B International Ltd and Fellow of the Market Research Society *
"Ideal for any serious market researcher who needs a quick reference book." * Media Week *
"A great practical handbook of essentials for anyone designing, or working, with questionnaires - it's the key read that I point people towards." * Kate Bolton, Kantar - Global Learning & Development, Research Foundation *
"Whether you consider questionnaire design an art or a science its importance cannot be understated. It is, perhaps, the most important part of the survey process. This book is a definitive guide on writing effective questionnaires for practical market research." * Virginia Monk, Managing Director, Network Research *
ISBN: 9780749481971
ISBN-10: 0749481978
Series: Market Research in Practice
Published: 24th April 2018
Format: Paperback
Language: English
Number of Pages: 384
Audience: Professional and Scholarly
Publisher: Kogan Page
Country of Publication: GB
Edition Number: 4
Edition Type: Revised
Dimensions (cm): 23.5 x 16 x 2
Weight (kg): 0.62
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