Get Free Shipping on orders over $79
Real Luxury : How Luxury Brands Can Create Value for the Long Term - M. Pinkhasov

Real Luxury

How Luxury Brands Can Create Value for the Long Term

By: M. Pinkhasov, R. Nair

Paperback | 1 January 2014

At a Glance

Paperback


$74.99

or 4 interest-free payments of $18.75 with

 or 

Ships in 5 to 7 business days

Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Industry Reviews

"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students."

- Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com



'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an informed and balanced assessment of the industry's current condition and how it must prepare for the future.'

- Soumitra Dutta, Dean, S.C. Johnson Graduate School of Management, Cornell University, New York

More in Economics

The Ultimate Hidden Truth of the World - David Graeber

RRP $26.99

$22.99

15%
OFF
The Changing World Order : Why Nations Succeed or Fail - Ray Dalio
Goliath's Curse : The History and Future of Societal Collapse - Luke Kemp
Abundance : How We Build a Better Future - Ezra Klein

RRP $36.99

$29.75

20%
OFF
Retirement Made Simple - Noel Whittaker

RRP $34.99

$28.75

18%
OFF
The Culture Code : The Secrets of Highly Successful Groups - Daniel Coyle
The Bookseller at the End of the World - Ruth Shaw

RRP $34.99

$28.75

18%
OFF
Psycho-Cybernetics (Updated and Expanded) : Psycho-cybernetics - Maxwell Maltz
The Trading Game : A Confession - Gary Stevenson

RRP $26.99

$22.99

15%
OFF
Blindspotting : How to see what others miss - Kirstin Ferguson

SIGNED COPY

RRP $36.99

$26.75

28%
OFF
Technofeudalism : What Killed Capitalism - Yanis Varoufakis

RRP $26.99

$22.99

15%
OFF
Bullshit Jobs : A Theory - David Graeber

RRP $26.99

$22.99

15%
OFF
The Winner's Curse : Behavioral Economics Anomalies Then and Now - Richard H. Thaler