Reboot

The ups and downs of co-founding a global fashion business, told from a candid business perspective

From a successful global entrepreneur comes Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business.

Jodie Fox relates her story of co-founding a start-up called Shoes of Prey. She relates the rise of the start-up and then its fall, along with the key choices made that affected the business. The author shares the lessons she learned as well as her tips for those who are seeking to make their own mark as entrepreneurs. Readers can look back with her as she recounts her decision-making, even when she had no clear roadmap for guidance.

About the Author

Jodie Fox is an entrepreneur who may or may not make it.

Jodie Fox was a co-founder and the creative director of Shoes of Prey. A banking and finance lawyer by trade and a dedicated creative, Fox created a perfect nexus of the corporate and creative worlds when she co-founded Shoes of Prey.

Shoes of Prey ceased trading in August 2018. Now Jodie Fox is rebooting herself for her next venture. In recognition of her work at Shoes of Prey, Fox was a judge at the World Retail Awards (2016, 2017, 2018), lectured the Stanford Graduate School of Business MBA Class (2016, 2017, 2018) and regularly keynotes events including the National Retail Federation conference (2017), Virgin Australia Melbourne Fashion Festival (alongside Renzo Rosso, Nicola Formichetti and Fern Mallis) and the American Apparel and Footwear Association Executive Summit (2016).

Accolades collected by Fox personally include:

• Two Ten Women In Footwear Industry Impact Awards—Inaugural WIFI Influencer Award (2018)

• Listed as number six in the Top 50 Australian and New Zealand Women in Tech (2016)

• Elle Magazine Style Awards—Fashion Innovator of the Year, Australia (2015)

• Griffith University Business School Outstanding Alumni (2015)

• Top 30 most influential women in Australian retail (2014)

• Top 10 Australian female entrepreneurs (2014)

• Finalist for the InStyle Audi Woman of Style Awards (2014)

• Cosmopolitan‘s Top 30 women (2013)

• Telstra Businesswoman of the Year (Australia)—Private & Corporate Sector (2011).