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Rebrand Right

How to refresh your brand and marketing to grow your business

By: Rachel Fairley, Sarah Robb

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Paperback | 22 April 2025

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Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way, and the expected revenue doesnât follow.

You canât afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is a definitive guide to modern rebranding. Letâs get your rebrand right.

Rachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100+ countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence. They are the co-founders of Rebrand Right Academy.

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