Rebrand Yourself Retell Your Story

Personal Branding for Career Success

By: Dr. Yasser Mattar

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eBook | 24 March 2023

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Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles.But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding?