The Covid-19 pandemic reinforced the perception that capitalism is in crisis, that the future is volatile, uncertain, complex and ambiguous, and that, increasingly, our thinking about it and ability to manage and organize ourselves within it, are challenges we are ill-equipped for. Despite the efforts of many writers, and a surfeit of manuscripts concerning the need to rethink capitalism, questions concerning the struggle for social and economic justice remain unanswered.
While some suggest that with corrective action, businesses can save the world, there is an acceptance that they cannot do so alone. However, while governments might strengthen their institutions, enacting more effective policies, the challenge is simply laid bare at the feet of industry and commerce. Is the challenge to confront the establishment just too big to face?
Government institutions and the barons of industry and commerce are but interrelated, interconnected, interplaying components in one socio-economic system. This book offers readers a progressive, radical and academic provocation of that system; it also proposes a field of Applied Negative Dialectics.
In 'Reimagining Capitalism', Atkinson confronts the need to rethink capitalism and presents an integrated range of thinking through a lens of applied negative dialectics, questioning how and why things might have occurred, and where and how we might begin to improve them.
Industry Reviews
David has written an exhilarating, imaginative and deliberately provocative invitation to reimagine capitalism. It is necessary and essential. Drawing deeply from his own journey, he presents a method to engage in future story-telling to confront our accepted wisdoms. If you believe that we cannot go on as we are, or as Bob Dylan once sang, 'There must be some way out of here,' then David's carefully argued route is to work with his Critical Counterfactual Futures Method to apply negative dialectics to allow imaginations to emerge. We can then talk about our futures together. We need to do this and quickly - as Dylan also sang, '...The hour is getting late.'
Prof. Jeffrey Gold
Organisation Learning at Leeds Business School
Leeds Beckett University
The quality of scholarship demonstrated by "Reimagining Capitalism: Applying Negative Dialectics for a Better Future" is impeccable, yet balanced to provide a curious reader with a wide breadth of material and concomitant incentives to investigate beyond the noetic and referential range of this book. The 'originality' of the work is its 'raison d'ªtre,' in the sense that, as a unique contribution to social philosophy rooted in a dynamic application of negative dialectics, the author posits a generative methodology of applied negative dialectics within enterprise studies. As such, the work will also appeal to various scholarly and novice audiences of philosophy, futures studies, and theoretical political science. The likely impact is intrinsic to the sentiment upheld in the title of the book: "...for a better future." As stated by the author, the book's "sole aim is a provocation-suggesting a transitionary path from neoliberal capitalism, purposive work and autopoietic enterprise, to an emergent postcapitalism via a Design Capitalism, purposeful work, and aesthetically poietic enterprise". The social objectives of the book are vast and diachronic, yet the central message of the book is directed to the individual - like a whisper resonating within and between the text - to find strength of purpose where perhaps none was seen before, and to direct that strength to rhythmically engage 'the other' to build a more positive and purposeful society. The book provides multiple interdisciplinary pathways for other scholars and thinkers to build upon its concepts and tease out additional implications for society and those who willingly 'dance' to its future.
Dr Marcel Lamoureux
Staffordshire University
