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Retail Management 13ed : A Strategic Approach, Global Edition - Barry Berman

Retail Management 13ed

A Strategic Approach, Global Edition

By: Barry Berman, Patrali Chatterjee, Joel Evans

Paperback | 16 August 2017 | Edition Number 13

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For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

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