Retail Racism

TABLE OF CONTENTS DEDICATION PREFACE (INTRODUCTION) PART 1: MONITORING Poem 1: Alfreda Recalls Marshall Fields, by Tara Betts (INTRODUCTION) MISPERCEIVED: "Oh Reverend, I'm So Sorry" (Alton's story) MISTRUSTED: "So I'm a Suspect, and It Makes Me Feel Terrible" (Balbira's story) MORTIFIED: "My Sense of Gravity Knows Where Your Center of Gravity Is" (Chad's story) MANAGED: "Fried Chicken!" (Dana's story) MISTOOK: "I Was Hoping to Live Long Enough to See Major Changes on Earth" (Eleanor's story) Monitoring: Things that Part 1's Monitoring Can Teach Consumers and Marketers Monitoring: Reflection Questions & Related Readings PART 2: INEQUITIES Poem 2: Internal Dialogue, by Micah E. Lubensky Poem 3: "Two Friends", by Lisa Mallory (INTRODUCTION) INDICTED: "It's Not For Sale" (Graham's story) INTIMIDATED: "It's Really Painful for a Kid" (Janisha's story) INSULTED: "Every Kind Of Cracker That Nabisco Makes" (Tamir's story) INVALIDATED: "I Am The Minority, The 'Foreigner'" (Hart's story) Inequities: Things that Part 2's Inequities Can Teach Consumers and Marketers Inequities: Reflection Questions & Related Readings PART 3: TRAUMAS Poem 4: #IfIWasGunnedDown, by Malik S. Champlain Poem 5: Brown Girl Shopping, byArakcelis Gomez (INTRODUCTION) TARGETED: "The Book of Robbers, Scammers, and Fraudulents" (Finley's story) TRAUMATIZED: "Wouldn't You Want to Hear My Story if You're Ready to Shoot Me?" (Kenrec's story) TERRIFIED: "This Is What You Put Me Through as a Mother-- as a Black Mother and Her Son-- in This Community." (Latasha's story) TRIGGERED: "My DNA Remembers, Even if My Conscious Mind Doesn't", by Michelle R. Dunlap TORMENTED: "I Lifted My Sweater Just Enough for Them To See I Had Stolen Nothing" (Priscilla's story) Trauma: Things that Part 3's Traumas Can Teach Consumers and Marketers Traumas: Reflection Questions & Related Readings PART 4: PHILOSOPHIES Poem 6: The Invisible Pause, by Denise M. Keyes Poem 7: Whitney in the Purple Dress, by Michelle Dunlap (INTRODUCTION) PLAGUED: "It's a Wonder Black People Live to Fifty" (Rekia's story) PRECONCEIVED: "[I'm] the Bull's-Eye!" (Stephon's story) PRIVILEGED: "Just Because I'm White Doesn't Mean It Does Not Matter" (Heather's story) PERTURBED: "I Am No Fan of Insurance Companies, Pure and Simple" (Vernon's story) PROVOKED: "I Try To Go To Stores That Cause The Least Stress" (Yvette's story) Philosophies: Things that Part 4's Philosophies Can Teach Consumers and Marketers Philosophies: Reflection Questions & Related Readings CONCLUSION Poem 8: Shopping While Black, by Frances Shani Parker Poem 9: In Her Image, by Kenneth E. Watts NOTES REFERENCE LIST ACKNOWLEDGEMENTS ABOUT THE AUTHOR