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Retailing Management ISE
By: Michael Levy, Barton A. Weitz, Dhruv Grewal
Paperback | 11 January 2022 | Edition Number 11
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The authors focused on five important factors that delineate outstanding retailers:
- Use of big data and analytical methods for decision making
- Social media and mobile channels for communicating with customers and enhancing their shopping experience
- Issues involved in providing a seamless multichannel experience for customers
- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions
- Impact of globalization on the retail industry.
The 11th edition features new chapter content exploring "Digital Retailing" by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon's Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M's digital strategy and has been incorporated to ensure currency.
This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
ISBN: 9781265072469
ISBN-10: 1265072469
Published: 11th January 2022
Format: Paperback
Language: English
Number of Pages: 672
Audience: College, Tertiary and University
For Grades: 13 - 17
Publisher: McGraw Hill
Country of Publication: US
Edition Number: 11
Dimensions (cm): 22.4 x 14.9 x 2
Weight (kg): 1.19
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