
Rhetoric, Inc.
Ford's Filmmaking and the Rise of Corporatism
By: Timothy Johnson
Hardcover | 1 October 2020
At a Glance
Hardcover
RRP $206.00
$160.75
22%OFF
Aims to ship in 5 to 10 business days
When will this arrive by?
Enter delivery postcode to estimate
This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs.
Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
About the Author
Timothy Johnson is Associate Professor of English at the University of Louisville.
Industry Reviews
“This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept—incorporational rhetoric—will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large.”
—Christine Harold, author of OurSpace: Resisting the Corporate Control of Culture
ISBN: 9780271087900
ISBN-10: 0271087900
Series: RSA Series in Transdisciplinary Rhetoric
Published: 1st October 2020
Format: Hardcover
Language: English
Number of Pages: 232
Audience: Professional and Scholarly
Publisher: PENN STATE UNIVERSITY PRESS
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 2.3
Weight (kg): 0.53
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication Studies
- Non-FictionArts & EntertainmentFilm, TV & RadioSpecific FilmsFilm Theory & Criticism
- Non-FictionEconomicsEconomic & Financial Crises & Disasters
- Non-FictionLanguage & LinguisticsLinguisticsSemantics & Discourse Analysis
- Non-FictionReference, Information & Interdisciplinary SubjectsResearch & InformationResearch Methods
- Non-FictionEconomicsEconomic History