Music industry veteran Junk debuts with an energetic chronicle of his crusade to bring popular Western music to post-Soviet Russia. Inspired by the end of the Cold War, the author moved to Moscow in the early 1990s aiming to topple the old Soviet music industry in favor of one befitting the new Russia. At Polygram Records and then Universal Music Russia (where he eventually became CEO), Junk dealt with gangster capitalism; rampant music piracy; powerful oligarchs; and the Russian Orthodox Church's antagonism toward pro-LGBTQ musical acts, most notably the Russian girl group t.A.T.u. Along the way, he scoured the radio, music competitions, and MTV Russia to discover top-selling talent including Alsou and Smash!! (Russia's boy band answer to Wham!).... It's an exciting and colorful look at a dynamic period in Russia's cultural history.
— Publishers Weekly
Junk, former CEO of Universal Music in Moscow, collaborated with music journalist Bronson to create a fascinating, nicely paced memoir charting the rise and, sadly, eventual fall, of Junk's fortunes in Russians music industry as he attempted to open the doors to international music acts (Elton John, Mariah Carey, Bon Jovi) and open world markets for Russian acts following the fall of the Berlin Wall. Junk's journey from idealistic, young American rock n roller to hard-tested music industry vet is peppered with encounters with myriad shady characters. When Junk began working in Russia in the early 1990s, he writes, the country was as "chaotic, corrupt, and dangerous [as] Chicago was in the 1930s." Still, Junk scores a number of notable successes, introducing hip hop to Russia, convincing rising Russian pop star Alsou to go to the Eurovison Song Contest, and nurturing t.A.T.u, an act that attained international fame and became the biggest-selling Russian artists of their time. Putin, his increasingly authoritarian rule, and Russia's ongoing war against Ukraine cast a shadow, yet Junk's accomplishments inspired hopes of what might be again in some future, freer Russia.
— Booklist
"Russia during the collapse of the Soviet Union and the 'wild 90s' that followed was anarchic, violent, corrupt, and exciting, as this gonzo page-turner of an account makes clear—just as it illustrates the return of order first and then authoritarianism. Gangsters, rockers, entrepreneurs, idealists, Putin, Sting, and a mortar full of vodka—they're all here."
— Mark Galeotti, historian and author, A Short History of Russia and We Need to Talk about Putin
"I led an American pop music invasion... to Russia. It was too loud and brash, like rock 'n' roll—these words from David Junk impressed and inspired me. He tries to find meaning behind the cause to which he devoted over three decades of his life—bringing America and Russia closer together after the collapse of the Soviet Union. Visiting my homeland, Ukraine, David questions if dedicating these thirty years was in vain. His story is captivating."
— Ruslana, renowned Ukrainian singer and activist; winner of the Eurovision Song Contest and World Music Awards
"A compulsive, shocking story. David Junk thought he was being made head of Universal Music in Russia, but in fact, he was being appointed the American music industrys commander-in-chief against the Russian underworld, their corrupt military, and Putins appalling security forces. Yet, he still managed to give Russia its first ever international supergroup. David Junk is a man in a million."
— Simon Napier-Bell, author, film maker, and music manager, Wham!, The Yardbirds, Sinead OConnor
"A funny, fascinating, and frightening angle on Russia's trajectory from decadence to dictatorship."
— Peter Pomerantsev, journalist and author, This Is Not Propaganda; senior fellow, SNF Agora Institute at Johns Hopkins University
"Holy perestroika! David Junk brings alive music and business in Russia with intrigue, insight, and humor. He barely pauses for breath, and the result is both compelling and satisfying."
— Adam White, former editor-in-chief, Billboard; author, Motown: The Sound of Young America
"A revealing and engaging account by an American farm boy who became the most powerful music executive in Russia and led a cultural revolution, with behind-the-scenes stories of how he brought Western pop culture to the country and orchestrated hits by legendary artists like Mariah Carey, Eminem, Shania Twain, and U2."
— Zach Horowitz, former president & chief operating officer, Universal Music Group
"David Junk chronicles his experiences in the exciting—if dangerous—Russia directly after the fall of the Berlin Wall. We were fueled by hope and belief that we were paving the way to a better society, and I am extremely grateful that David has put pen to paper. David invites readers into this world in this captivatingly told story."
— Neil Turkewitz, artist rights advocate and former executive vice president, International, Recording Industry Association of America (RIAA)
"This book is fun, full of action, and perfectly captures the madness of the times as well as the ugly side of Russian show business, populated with scary thugs, dodgy characters, and impatient billionaires. Highly recommend. It reads like a thriller, but it all really happened."
— Emmanuel Legrand, former global editor, Billboard; editor, Creative Industries Newsletter
