Rolex Philosophy

Rolex, the great creation of inventor and entrepreneur Hans Wilsdorf, is a worldwide phenomenon.

This rich photobook uses images, direct testimonials, unpublished interviews, contemporaneous ads, archive materials and excellent narration to recount the path from the inception of this world-famous watch brand to the present day.

Follow the evolutionary path of the innovative techniques and extraordinary designs that made Rolex the powerhouse it is today. Discover the true and unique, inimitable Rolex philosophy ? the identity at the heart of a century-long success. Written by author and jewellery expert Maria Cappelletti, Rolex Philosophy is a meticulously illustrated journey through all things Rolex. With technical details, auction results, and background insights, this is a must-have for all collectors and enthusiasts.

About the Author

After graduating in 1989 from the IULM University of Milan, Mara Cappelletti attended the 'History of Jewelry' course and the 'Art of Islamic countries, India, China, Korea and Japan' short course at the Sotheby's Institute of Art in 2005. She is founder and president of Associazione Culturale Stile e Storia, working in art, fashion and jewellery. From 2011-2012, Cappelletti was the curator and author, together with Osvaldo Patrizzi, of The Masters of Time (24 Ore Cultura): a collection of 25 monographs dedicated to the world's finest watchmakers and founders of the greatest Maisons. In January 2020, Cappelletti was the main curator of the exhibition Stile Milano (Milano Style).

She had previously curated 2015 exhibition Jewels Of Taste as part of the Expo In Citta, supported by the University of Milano, Associazione Orafa Lombarda, and The World Jewellery Confederation CIBJO.