Sarah Wilson

Sarah Wilson is a New York Times bestselling author, former journalist and founder of IQuitSugar.com, Australia’s largest digital wellness site. Her latest project is Simplicious Flow, released in October 2018. At 348 recipes, this not-normal cookbook is the first zero-waste cookbook in the world. Her book first, we make the beast beautiful, a reframing of anxiety and bipolar disease as a philosophical and spiritual journey, sees her travel extensively talking to our collective need to dive deeper into what matters in life.

Sarah had her first business at 12, got her start in journalism redesigning the restaurant pages of a News Corp magazine on work experience (she taught herself Quark overnight; the editor gave her the reviewer job) becoming News Corp’s youngest opinion columnist at 24 was appointed Cosmopolitan editor at 29 and then hosted the first season of MasterChef, the most watched season of any show in Australian history.

In 2008, however, Sarah was struck down with thyroid disease, forcing her to step away from the whole merry-go-round. She set out to heal herself via experiments she shared online; quitting sugar was one such. An early adopter of technologies she developed an engaged online community ahead of the curve. She soon realised a gap in the market for a solution to the sugar problem…so she created the world’s first consumer quit program, initially as an e-book (she self-published her 8-week program), then as an online product.

Sarah’s a hyper-vigilant researcher and liaised with international biology and endocrinal experts to develop the most effective techniques for breaking fructose addiction. Some of the nascent science she surfaced has since informed the WHO’s nutritional guidelines and Sarah is regarded as an international pioneer in the realm. Her 8-Week Program was the world’s leading (if not only) consumer sugar-quitting program, completed by 1.5 million people in 113 countries, before she closed it in March 2018 for ethical reasons. She then gave all profits to charity. “I will continue to work diligently to not get caught up,” she said.

Sarah’s I Quit Sugar series of books (15 titles) sell in 46 countries, the first becoming a New York Times bestseller and winning the ABIA publishing award in 2014. She ranks as one of the top 200 most influential authors in the world (2017 and 2018), based on web and international book scan algorithms and in Greatist.com’s 100 most influential health experts in 2015. She was the winner of the EY Entrepreneur of the year 2017 Regional Award.