| Preface | p. V |
| The Reading Toolkit | p. 1 |
| Require Less from Memory | p. 3 |
| The Forgotten Acronym | p. 3 |
| The Detached Pronoun | p. 5 |
| The Diverting Synonym | p. 10 |
| The Distant Background | p. 11 |
| The Broken Couple | p. 14 |
| The Word Overflow | p. 16 |
| Sustain Attention to Ensure Continuous Reading | p. 18 |
| Move Ideas Forward | p. 19 |
| Make Important Things Stand Out | p. 21 |
| Illustrate to Clarify | p. 24 |
| Question to Engage | p. 24 |
| Recreate Suspense | p. 26 |
| Reduce Reading Time | p. 29 |
| Visual Information Burgers | p. 29 |
| Separating Space | p. 30 |
| Trimmed and Discarded Text | p. 31 |
| Keep the Reader Motivated | p. 35 |
| Dash or Fuel the Hopes of Your Readers: Your Choice | p. 36 |
| Meet the Goals of Your Readers to Motivate Them | p. 39 |
| Bridge the Knowledge Gap | p. 43 |
| 'Ground Zero' Bridges | p. 45 |
| The Research Logbook: Keeping Track of the Knowledge Gaps | p. 48 |
| Set the Reader's Expectations | p. 52 |
| Expectations from Grammar, Syntax, Punctuation, and Words | p. 53 |
| Expectations from Science | p. 56 |
| Set Progression Tracks for Fluid Reading | p. 61 |
| Three Topic-Based Progression Schemes to Make Reading Fluid | p. 63 |
| Non-Topic-Based Progression Schemes | p. 66 |
| Faulty Progression and Pause in Progression | p. 71 |
| Create Reading Momentum | p. 81 |
| The Text as Visual | p. 83 |
| The Subclause Hook | p. 83 |
| The Countdown | p. 85 |
| The Story | p. 86 |
| The Question | p. 86 |
| The Example | p. 86 |
| Control Reading Energy Consumption | p. 88 |
| The Energy Bill | p. 89 |
| The Role of Motivation | p. 93 |
| Punctuation: a Refuelling Station | p. 94 |
| Paper Structure and Purpose | p. 99 |
| Title: The Face of Your Paper | p. 103 |
| Six Titles to Learn About Titles | p. 104 |
| Six Techniques for Improving Titles | p. 109 |
| Purpose and Qualities of Titles | p. 114 |
| A Title to Test Your Skills | p. 115 |
| Abstract: The Heart of Your Paper | p. 118 |
| The Four Parts of an Abstract | p. 120 |
| Coherence Between Abstract and Title | p. 122 |
| The Tense of Verbs in an Abstract | p. 126 |
| Purpose and Qualities of Abstracts | p. 126 |
| Headings/Subheadings: The Skeleton of Your Paper | p. 129 |
| Three Principles for a Good Structure | p. 130 |
| Syntactic Rules for Headings | p. 137 |
| Purpose and Qualities of Structures | p. 138 |
| Introduction: The Hands of Your Paper | p. 141 |
| What Is Wrong with a Short Boilerplate Introduction? | p. 141 |
| The Introduction Answers Key Reader Questions | p. 143 |
| The Introduction Sets the Foundations of Your Credibility | p. 148 |
| The Introduction Is Active and Personal | p. 151 |
| The Introduction Is Engaging and Motivating | p. 154 |
| Introduction Part II: Popular Traps | p. 159 |
| The Trap of the Story Plot | p. 159 |
| The Trap of Plagiarism | p. 165 |
| The Trap of Imprecision | p. 169 |
| The Trap of Judgmental Adjectives | p. 170 |
| Purpose and Qualities of Introductions | p. 172 |
| Visuals: The Voice of Your Paper | p. 174 |
| Seven Principles for Good Visuals | p. 176 |
| Purpose and Qualities of Visuals | p. 196 |
| 16 Conclusion: The Smile of Your Paper | p. 198 |
| Purpose and Qualities of Conclusions | p. 200 |
| Future Works | p. 206 |
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