Results for author 'Arch G. Woodside'

Case Study Research

Core Skills in Using 15 Genres

Market-Driven Thinking

Tourism Sensemaking

Strategies to Give Meaning to Experience

Designing winning products

Advances in Business Marketing and Purchasing

Training Exercises for Improving Sensemaking Skills

Vol 8

Business-to-Business Marketing Management

Strategies, Cases and Solutions

Business-to-Business Brand Management

Advances in Business Marketing and Purchasing

Luxury Fashion and Culture

Advances in Culture, Tourism and Hospitality Research

Marketing Places and Spaces

Advances in Culture, Tourism and Hospitality Research

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

Advances in Business Marketing and Purchasing

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Advances in Culture, Tourism and Hospitality Research

Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics

Advances in Business Marketing and Purchasing

Bad to Good

Achieving High Quality and Impact in Your Research

Tourists' Behaviors and Evaluations

Advances in Culture, Tourism and Hospitality Research

New Insights on Trust in Business-to-Business Relationships

A Multi-Perspective Approach

Essential Knowledge for Research in Marketing

Business and Management Ser.