Results for author 'Jean-No￫l Kapferer'

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The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Jean Noel Kapferer

Hardcover

In Stock

$97.25

The New Strategic Brand Management

Advanced Insights and Strategic Thinking

Jean-Noel Kapferer

Paperback

In Stock

$116.90

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Jean-Noel Kapferer

Hardcover

$240.95

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Jean-Noel Kapferer

Paperback

$87.40

Rumors

Uses, Interpretation and Necessity

Jean-Noel Kapferer

Hardcover

RRP $210.00

$150.75

28%
OFF

Rumors

Uses, Interpretation and Necessity

Jean-Noel Kapferer

Paperback

RRP $92.99

$72.75

22%
OFF

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